Privacy Policy

Introduction

DFW Apartment Locators ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dfwapartmentlocators.com or use our apartment locating services.

Please read this privacy policy carefully. By using our website or services, you consent to the practices described in this policy.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• Fill out a contact form or apartment search form
• Subscribe to our newsletter
• Request apartment recommendations
• Contact us via phone, email, or other means

This information may include:

• First and last name
• Email address
• Phone number
• SMS consent status, consent timestamp, form source and consent disclosure version (only when you check the optional SMS consent box)
• Desired move-in date
• Preferred location/neighborhood
• Budget/rent range
• Number of bedrooms needed
• Rental history information
• Pet information

Automatically Collected Information

When you visit our website, we may automatically collect certain information, including:

• IP address
• Browser type and version
• Operating system
• Pages visited and time spent
• Referring website
• Device information

How We Use Your Information

We use the information we collect to:

• Provide personalized apartment recommendations
• Contact you about available apartments matching your criteria
• Schedule property tours
• Process your application with apartment communities
• Send you relevant market updates and tips (with your consent)
• Improve our website and services
• Respond to your inquiries and provide customer support
• Comply with legal obligations

Information Sharing

We may share your information with:

• Apartment Communities: To facilitate your apartment search and application process
• Service Providers: Third-party vendors who assist us in operating our website and providing services (e.g., CRM systems, email services)
• Legal Requirements: When required by law or to protect our rights

We do not sell your personal information to third parties.

SMS Text Messaging and Mobile Opt-In Data

How SMS Consent Is Collected

Our website forms include a separate, optional SMS consent checkbox that is unchecked by default. It is not combined with acceptance of this Privacy Policy, our Terms of Service, or any email marketing consent. Checking the box constitutes your express written consent to receive SMS text messages from DFW Apartment Locators at the phone number you provided, including responses to your apartment inquiries, apartment search updates, appointment reminders, and follow-ups. Consent is not a condition of purchase or of using our free apartment locating service.

What We Record

When you check the SMS consent box we record your consent status (yes/no), the date and time of consent, the website form you submitted, the version of the consent disclosure you agreed to, and the IP address of the submission. If you leave the box unchecked, we record that you did not consent and we will not send you automated marketing text messages.

How We Use and Store It

SMS consent information is stored securely in our customer relationship management (CRM) system alongside your inquiry so that we can honor your preferences and demonstrate consent to wireless carriers when required. Message frequency varies. Message and data rates may apply. You may opt out at any time by replying STOP to any message, or get help by replying HELP, emailing info@dfwapartmentlocators.com, or calling (214) 659-1003.

No Sharing of Mobile Opt-In Data

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Mobile opt-in data and SMS consent are never sold, rented, or shared with any third party or affiliate for their own marketing use.

Mobile information may be disclosed only to service providers acting on our behalf (for example, our CRM and SMS messaging platform) solely for the purpose of delivering the messages you requested, or when required by law. All other categories of information sharing described in this policy exclude mobile opt-in data and consent.

Full program details are published in our SMS Terms & Conditions.

Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

You have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information
• Opt-out of marketing communications
• Withdraw consent at any time

To exercise any of these rights, please contact us using the information below.

Cookies and Tracking

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and understand where our visitors come from. You can control cookies through your browser settings, but disabling cookies may affect the functionality of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last Updated" date at the top of this page. We encourage you to review this Privacy Policy periodically.